How to Make Your Donation Page Convert Without Tech Overwhelm

Someone clicks donate. They land on your form. Then they leave. No gift. No email. You wonder what went wrong. Often it's the page, not the donor.

Why Donation Pages Fail

Donors want to give. But forms that ask for too much or load slowly get abandoned. Every extra field is a chance for someone to quit. Every second of delay is another.

The good news? Most problems are fixable. You don't need a new platform. You need to simplify what you already have.

Cut the Fields

Look at your form. How many fields do you ask for? Name, email, and payment info are enough to process a gift. That's it.

Ask for phone, address, or employer only if you truly need them. Otherwise drop them. More fields mean fewer completions. Every time.

Show Impact Up Front

Donors give because they care. Remind them why before the form. One sentence. One image. Show what their gift will do.

Fifty dollars feeds a family for a week. Twenty buys school supplies. Make it concrete. Then ask. The ask hits different when they already see the result.

Mobile Matters More Than You Think

More donors give on phones than ever. If your form is hard to use on a small screen, you're losing gifts. Test it. Tap through on your own phone.

Check that buttons are big enough to tap. That fields don't require pinch zoom. That the whole page loads in under a few seconds. Mobile users leave fast.

Test Your Form Yourself

Make a test donation. Go through every step. Note what feels clunky. Where do you pause? Where might you give up?

Have a board member or volunteer do it too. Fresh eyes catch things you miss. Fix the top three issues. Then test again.

Small Changes, Real Results

You don't need a full redesign. Cut a few fields. Add one impact line. Fix mobile. These changes add up. Many nonprofits see a 15 to 25 percent lift from simple tweaks.

Need help deciding what to change first? AYNI offers free support to nonprofits. Nominate your org or book a chat at ayni.io. We'll help you improve your donate page without the tech overwhelm.