The 10-Minute Website Audit Every Nonprofit Should Run Today

You don't need a developer to spot major website problems. Grab your phone. Set a timer. Follow these five steps. You'll know what to fix first.

Why Run an Audit

Most donors and volunteers visit your site on a phone. If it's broken there, you're losing people before they even read. An audit shows you what they see.

Ten minutes is enough to catch the big stuff. Things like broken donate buttons or text you can't read. Fix those first.

Step 1: Open Your Site on Your Phone

Don't start on your laptop. Open your site on your phone. Scroll the homepage. Does everything fit on the screen? Can you tap buttons without zooming?

Note what feels wrong. Text too small? Images cut off? Navigation that doesn't work? Write it down. That list is your first to-do list.

Step 2: Try to Find the Donate Button

Pretend you're a new donor. How many taps does it take to reach the donate page? Three or fewer is good. More than five is a problem.

Click the button. Does the form load? Does it work on mobile? Many nonprofits have donate pages that break on phones. Check yours.

Step 3: Time How Long It Loads

Close your browser. Open it again. Go to your homepage. Time how long it takes to fully load. Use the stopwatch on your phone.

Under three seconds is fine. Over five seconds and people leave. If it's slow, images might be too big. Or your host might need an upgrade.

Step 4: Check for Stale Content

Scroll through your pages. Look for old dates. Past events still listed. Staff who left years ago. News from 2022. Stale content makes you look inactive.

Update or remove it. Even small fixes like changing a date show you care. Donors notice.

What to Do Next

You now have a list of issues. Pick the top three. Fix them this week. Don't try to do everything at once.

If you need help prioritizing, AYNI offers free support to nonprofits. Nominate your org or book a chat at ayni.io. We'll help you figure out what matters most.