Master key metrics with a clear, step-by-step guide. Track website and campaign performance so you can make confident, data-driven decisions that accelerate small business growth.
Do not let these mistakes hide growth opportunities
No Google Analytics installed means no visibility into traffic or behavior.
No Google Search Console setup leaves search issues and keywords unseen.
No conversion tracking turns marketing into guesswork.
Ignoring bounce rate and exit pages hides content and speed problems.
No monthly review means trends and wasted spend go unnoticed.
What is inside the free guide
Install Google Analytics: See who visits, what they view, and where they drop off.
Set up Google Search Console: Find top queries and fix search issues.
Track your top pages: Keep high performers fresh and conversion ready.
Watch traffic sources: Invest in channels that send qualified visitors.
Monitor bounce rate: Spot speed or relevance issues fast.
Set up conversion tracking: Measure form fills, calls, and sales.
Review monthly and act: Make simple tweaks that raise ROI.
Companies that use analytics in decision making are 23 times more likely to acquire customers.
Monthly reviews can raise marketing ROI by up to 15 percent.
The average website converts at 2 to 5 percent, while top performers reach 10 percent or more.
Organic search often drives 40 to 60 percent of small business traffic.
A one second delay increases bounce rate by up to 32 percent.