• WEBSITE LAUNCH

The website launch checklist every new business needs

The website launch checklist every new business needs

Launching your website is a big milestone—but without a plan, it’s easy to miss important details that affect your site’s performance, search visibility, or trust factor.

Whether you’re launching your first site or relaunching after a redesign, use this checklist to make sure everything is set up for success.

1. Your homepage has a clear message

Make sure your hero section answers three questions fast:

  • Who is this for?
  • What do you do?
  • What’s the next step?

Use a benefit-driven headline and one strong call to action. Avoid clever phrases that confuse your reader.

2. Your site is mobile-friendly

With over 60% of web traffic coming from mobile, this is non-negotiable. Pull up your site on your phone and check:

  • Fonts are easy to read
  • Buttons are easy to tap
  • Nothing requires pinch-to-zoom

3. You have one goal per page

Each page should have a single purpose. Your homepage introduces, your services page explains, and your contact page converts. Avoid cramming too much into one place.

4. Trust builders are visible

Don’t make visitors dig for proof that you’re legit. Add:

  • Testimonials or reviews
  • Client logos
  • About info and photo
  • FAQs or your process

These help turn curiosity into action.

5. Your SEO basics are in place

No need to be a tech wizard—just cover the essentials:

  • Clear page titles and meta descriptions
  • Keyword-rich H1s and H2s
  • Alt text on images
  • Internal links between pages

6. Your site loads fast

A slow site = lost trust and higher bounce rates. Use tools like Google PageSpeed Insights or GTmetrix to check performance and compress large images if needed.

7. Your forms work

Test all contact forms, email signups, and buttons. Double-check the thank-you messages and email confirmations.

Bonus tip: Send a test message from your contact form to make sure you receive it.

8. You’ve set up basic analytics

Tracking matters. Set up Google Analytics or Microsoft Clarity so you can measure traffic and user behavior from day one.

Ready to launch with confidence?

This checklist helps ensure your website isn’t just live—it’s working.

Need a second set of eyes before launch day? Book a free 30-minute consultation. We’ll do a mini-audit and help you get live with confidence, clarity, and zero guesswork.