Your website doesn’t need to win design awards. It needs to win attention, trust, and conversions—especially when you’re starting a new business.
If you’re building your first site or finally making one that works, start here. These are the essentials that turn clicks into clients.
Your homepage has about five seconds to make someone stay. If your headline is vague, clever-but-confusing, or about you instead of your audience—you’re losing leads.
Make it instantly clear who you help, what you do, and why it matters. Example: "Strategic websites for service-based businesses ready to grow."
Bonus: Test your headline on someone who doesn’t know your business. If they don’t get it in five seconds, rewrite it.
Each page should guide your visitor toward one decision. Too many links, buttons, or next steps = analysis paralysis.
Do you want them to book a discovery call? Download a free guide? Make it clear, consistent, and easy to act on.
Pro tip: Action verbs convert better. Use phrases like “Schedule your free call” or “Get the checklist.”
More than 60% of traffic now comes from phones. Your website needs to feel smooth, clickable, and easy on a small screen.
Run this test: pull up your site on your phone. Is the font legible? Are the buttons easy to tap? Does the design hold up without zooming or squinting?
When someone lands on your site, their brain is asking, "Can I trust this?"
Answer that question fast with:
People want to know you’re legit. Show them.
If your site takes more than 3 seconds to load, visitors are already bouncing. And if they can’t find what they need fast, they’ll leave confused or annoyed.
Simplify your menus. Keep things clear. Make sure your site loads quickly—especially on mobile.
Good websites get found. Start with clear page titles, keyword-rich headings, meta descriptions, and internal links.
You don’t need to be an SEO wizard. Just be intentional with your content and structure so Google (and real people) know what you offer.
It doesn’t need to be fancy. It needs to be focused.
Want a site that actually converts visitors into clients—from day one? Book a free 30-minute strategy call. We’ll map out the pages, content, and features that make your site work harder, not just look good.
