Want to know if your social media is helping your small business grow? Tracking shows what works and brings more people to your website. Here’s a simple guide to measure success without needing tech skills or expensive tools.
Why measurement matters
Tracking shows which posts send visitors to your website and turn into customers. Without it, you’re guessing and wasting time.
Signs you need to track
- You’re unsure if social media drives website visits
- Your likes and comments aren’t growing
- You miss chances to turn followers into customers
These signs mean it’s time to start measuring.
How to measure success
- Focus on key metrics: Track website visits, inquiries, or sales coming from social media.
- Use basic tools: Check insights on platforms like Instagram or Facebook and use Google Analytics to see referrals.
- Set benchmarks: Aim for a 10% increase in website traffic from social each month.
- Review regularly: Check results every six weeks, noting posts with words like digital marketing that perform well.
This approach keeps tracking simple and clear.
How to improve over time
- Try new content types in 2025, like short videos or polls.
- Adjust posts based on what gets the most clicks or comments.
- Link to well-designed website pages to keep visitors engaged.
These steps make your social media more effective.
Final thoughts
Measuring your social media shows what’s working and helps grow your business. It connects your posts to more website visitors and customers. Need help? Book a free 30-minute consultation. We’ll create a simple tracking plan to boost your social media strategy and online presence.
