• WEBSITE SECURITY

How to protect your small business website from spam, bots, and weird traffic

How to protect your small business website from spam, bots, and weird traffic

You log into your site and notice strange contact form submissions, junk email addresses, or a traffic spike from overseas. Bots, spam, and bad actors aren’t just annoying—they can hurt your SEO, slow your site down, and undermine trust with real users.

Here’s how to protect your site and keep your traffic clean.

What “weird traffic” really means

If you’re seeing sudden jumps in visitors from unfamiliar countries, spikes at odd hours, or long referrer URLs in your analytics, you might be dealing with:

  • Spam bots flooding your forms
  • Fake traffic inflating your metrics
  • Hacked scripts injecting bad code

Why it matters for small businesses

You don’t have time—or budget—for constant cleanup. And if a spam attack overwhelms your inbox or slows down your site, it costs you:

  • Missed leads
  • Lower trust from real users
  • Lower SEO rankings from high bounce rates

How to stop spam and bots (without breaking your site)

1. Add spam filters and CAPTCHA

Use tools like Google reCAPTCHA or hCaptcha on all forms. These screen out bots while keeping your forms user-friendly.

2. Block fake referrers with .htaccess or firewall tools

If you use WordPress, plugins like Wordfence or CleanTalk can automatically block fake referrer URLs.

3. Use a web application firewall (WAF)

A WAF filters out malicious traffic before it hits your site. Most quality hosts offer this, or you can use Cloudflare or Sucuri.

4. Limit failed login attempts

Brute-force attacks target your login page. Use plugins to:

  • Limit login attempts
  • Change the default admin URL
  • Enable two-factor authentication

5. Monitor traffic with real-time analytics

Use Google Analytics or Microsoft Clarity to identify unusual sources. Don’t ignore unexpected surges—they often signal a deeper problem.

Extra step: Remove fake users and clean up your database

If spam users have already registered or form entries are piling up:

  • Clean up your user list manually
  • Use anti-spam plugins to purge junk entries

Don’t let bots burn your bandwidth

Spam, bots, and fake traffic aren’t just a nuisance—they can damage your brand, SEO, and site performance.

If your site’s been acting strange or you’re tired of junk traffic, book a free 30-minute consultation. We’ll assess the issue, clean things up, and put strong defenses in place so your website works for real people—not bots.