LinkedIn for Nonprofits: Beyond Just Job Posts

Most nonprofits use LinkedIn to post jobs. That is a start. But LinkedIn can do so much more. Your donors, grant officers, and corporate partners are there. They are scrolling. You can show up where they look.

Why LinkedIn Matters for Nonprofits

LinkedIn users tend to have higher incomes. They give more. They sit on boards. They write grants. If your nonprofit wants to reach decision makers, LinkedIn is where many of them live.

The platform favors professional content. Impact stories, lessons learned, and thought leadership fit well. You do not need to dance or use trending sounds. You need to show up and share.

Beyond Job Posts

Job posts are useful. But if that is all you share, people will tune out. Mix in updates about your work, your wins, and your challenges. Let people see what happens between the job listings.

Share program updates. Talk about a grant you won. Highlight a volunteer or partner. These posts build credibility over time.

What to Share

Impact stories work well. A client outcome. A number that shows progress. A photo with a short caption. Keep it professional but human.

Lessons learned resonate. What did your org try that worked? What did not work? People appreciate honesty. It makes you relatable.

Behind the scenes content builds connection. Introduce your team. Show a day in the life. Let people see the people behind the mission.

Personal vs Org Posts

Org pages have limits. Personal profiles often get more reach. When your ED or comms lead posts from their own account, it feels more authentic.

Balance both. Post from the org page for official updates. Encourage leaders to share from their profiles for stories and insights. Tag the org when it makes sense.

Build Your Presence

Post once or twice a week. Consistency matters more than volume. Pick a day and stick to it. Your audience will learn when to look for you.

Comment on other posts. Engage with partners, funders, and peers. LinkedIn rewards conversation. A thoughtful comment can lead to a new connection.

Measure What Matters

Track impressions and engagement. But also track who is watching. Did a funder like your post? Did a partner share it? Those connections matter more than vanity metrics.

Use LinkedIn to nurture relationships before you ask for money. When the time comes to fundraise, people will already know your work.

Want help building your LinkedIn strategy? AYNI offers free support to qualifying nonprofits. Nominate your org at ayni.io or book a chat to learn more.